Hands-on Production & Migration: Personally produced and delivered high-fidelity graphic design and multimedia assets while leading the transition to Episerver, shaping creative direction, information architecture and page hierarchy directly within the CMS.

Conducted a comprehensive audit and consolidation of fragmented social media channels to create a more unified global brand presence.

Experiential Overhaul: Challenged the traditional “hotel ballroom lecture” model of MBA recruitment, replacing static presentation formats with more immersive, high-energy experiences at venues including Fenway Park for Harvard Business School and the Philadelphia Museum of Art for Wharton, alongside similarly reimagined programmes across leading universities in the US and Europe.

Reduced audience friction by cutting slide decks from 45 pages to 10, shifting emphasis towards dialogue, technology, location experience and human connection.

Performance & Engagement: Delivered a 700% increase in digital engagement through UI/UX transformation and platform consolidation. Elevated recruitment marketing within the bain.com ecosystem, with MBA and Ivy League recruiting content accounting for 40% of overall site traffic.

Content & Leadership Visibility: Produced a library of authentic video content and a Q&A series with the Recruiting EVP, with the latter surpassing 1 million views; demonstrating that clarity and directness resonated more strongly with high-calibre candidates than traditional corporate messaging.

Global Scalability: Developed a modular framework of templates and storytelling components that enabled local markets to maintain global brand consistency while adapting to regional hiring needs. Helped shift recruitment marketing from a functional process into a more distinctive and premium candidate experience across the firm.